Bitdefender GravityZone Business Security Premium, the tier that includes EDR, is sold direct from bitdefender.com with published prices up to 100 devices. A one-year licence lists at $879.99 for 10 devices, $1,869.99 for 25, $3,319.99 for 50 and $6,039.99 for 100, which is $88.00 per device per year falling to $60.40 as the count rises. The base Business Security tier lists at $384.99 for 10 devices a year ($38.50 per device) and is prevention-focused without full EDR. Business Security Enterprise, which adds XDR and advanced investigation, carries no published price. Bitdefender was running a 30 percent first-term discount when these figures were checked, which takes the 10-device Premium licence to $615.99 and the 100-device licence to $4,227.99.
Bitdefender GravityZone pricing tiers
| Tier | Price | Real EDR? | Notes |
|---|---|---|---|
| GravityZone Business Security | $384.99/yr for 10 devices$38.50/device/yr | No | NGAV + risk analytics. Prevention-tier, no full EDR. Published list, 30% first-term promo takes it to $269.49. |
| Business Security Premium | $879.99/yr for 10 devices$88.00/device/yr | Yes | Adds EDR + cloud sandboxing. The entry EDR tier. Per-device rate falls to $60.40 at 100 devices. |
| Business Security Enterprise | Partner quote | Yes | Adds XDR, advanced investigation, threat intel. No published price. |
| GravityZone MDR (managed) | Partner quote | Yes | Managed detection and response bolt-on. No published price. |
The entry tier that delivers genuine EDR (continuous telemetry, behavioural detection, threat hunting, and response actions) is Business Security Premium ($88.00 per device per year at 10 devices, $60.40 at 100). Cheaper tiers in the table are NGAV or prevention-only and do not give you the post-incident investigation trail that defines EDR.
What it costs at your size
Worked annual figures at the entry EDR tier, before negotiation. Use these to size the budget line, then run your own numbers in the budget calculator, which layers deployment, tuning, and internal operating cost on top of the licence.
| Organisation | Endpoints | Tier | Annual licence | Per endpoint / mo |
|---|---|---|---|---|
| Micro | 10 | BS Premium | $879.99 | $7.33 |
| Micro / SMB | 25 | BS Premium | $1,869.99 | $6.23 |
| Small business | 50 | BS Premium | $3,319.99 | $5.53 |
| Self-serve ceiling | 100 | BS Premium | $6,039.99 | $5.03 |
| Above 100 devices | 200+ | BS Premium / Enterprise | Partner quote | not published |
Licence only. Deployment, tuning, IR retainer, and internal operating cost sit on top: see the five TCO categories. At SMB scale the licence is roughly half of true all-in cost.
Four ways to bring the Bitdefender GravityZone number down
Buy multi-year up front
Bitdefender's own store prices 1, 2 and 3-year terms on the same calculator, and the per-year rate drops on the longer terms. If you are committed to the platform, the longer term is the cleanest saving and you can see the number before you commit.
Check the rate at your exact device count
The per-device rate falls as the device count rises: $88.00 at 10 devices, $74.80 at 25, $66.40 at 50 and $60.40 at 100. Because the calculator reprices at every count, run your real number through it rather than assuming the rate from a nearby band.
Confirm you are on Premium, not the base tier
Business Security (the base) is prevention-only and lists at less than half the Premium price, $384.99 against $879.99 for 10 devices a year. Only Business Security Premium and above include EDR. Cost-led buyers sometimes quote the cheaper base tier and discover it does not satisfy an EDR requirement.
Use the competitive-upgrade SKUs
Bitdefender offers discounted competitive-upgrade licences for buyers switching from another EDR. If you are migrating off CrowdStrike or SentinelOne, ask the reseller for the competitive-upgrade price.
Decide on MDR deliberately
GravityZone MDR is a separate managed bolt-on. It is the value-tier path to managed response, but price it explicitly rather than assuming it is in the Premium licence.
When Bitdefender GravityZone is the right pick, and when it is not
- + You are a cost-sensitive SMB or mid-market shop that still wants strong, independently-tested detection.
- + You want the lowest published per-device EDR list price among the established vendors, and you want to see it before you talk to anyone.
- + You are migrating from a pricier EDR and can use a competitive-upgrade SKU.
- + You value a single console covering endpoint, sandboxing, and optional MDR.
- − You need the very top of the MITRE ATT&CK rankings or the lightest sensor: CrowdStrike and SentinelOne lead there.
- − You are on Microsoft 365 E5: Defender for Endpoint P2 is already included at no extra licence cost.
- − You only need the base Business Security tier: that is prevention, not EDR.
- − You require a vendor on a specific insurer or auditor recognised-list that excludes Bitdefender.